Analyses & Studies

IPSOS Newsletter

A selection of the latest research and thinking from Ipsos teams around the world

Welcome to the October 2022 edition of Ipsos Update. This month’s edition of Ipsos Update provides inspiration for businesses to grow, despite the uncertainty and challenges of the world today. We share insights on how to effectively advertise the sustainable aspects of your products or services, while our new video series explores how brands can communicate with consumers during the cost-of-living crisis.

 

We also take a deep dive into Indonesia, exploring how the country has emerged from the pandemic, analyze how advertising can be received differently across different cultures, and take a look at recent polling on the British Royal Family..  

                                                                                                                                        

 

 


 

 

 

Global Health Service Monitor 2022: Our 34-country study examines the global public’s perceptions of the largest healthcare problems in their country, as well as how well-equipped they think their healthcare service is to tackle them.

 

What Worries the World: Our 29-country tracker finds that the level of concern about inflation is now double the level it was at the start of this year. Meanwhile, concern about coronavirus drops to its joint-lowest level.

 

Sustainability and Advertising: Can sustainability and advertising ever become friends? Based on an analysis of 200 ads containing some sustainability messaging, we identify five key takeaways for creating successful, effective sustainability advertising.

 

Cultural Intelligence: What do brands need to understand for their marketing efforts to successfully traverse international borders? We share our analysis of the dimensions of culture that are critical to take into account.

  

Gen Z and the Metaverse: In partnership with Nokia, we surveyed Gen participants in Brazil, Korea, UAE, the UK, and the US - via the metaverse - to understand the role they want to play in its future.

  

Inside Inflation - What Comms Next: In a new video series ‘Inside Inflation’, Ipsos experts draw on learnings from the pandemic to investigate how brands can communicate with consumers during a time of great strain.

 Cybersecurity skills shortages in the GCC: The current state of cybersecurity in the region.

PLUS D'ACTUALITÉS

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