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Frame X Ritz Paris Natalie Bader on brand building at iconic hotel from New York to Doha

Fashion network

One luxury label cutting some clever moves, in both fashion and elsewhere, is the Ritz, which unveiled its second collection with hipster fashion label Frame during Paris Fashion Week. Part of a brand building project that sees the Ritz Paris open its first own boutique in Doha today.

Frame X Ritz Paris debuted last October, and its first ideas immediately found favor with style conscious consumers. The new collection goes a stage further, adding a full family array of choice to around 20 items. Everything from pajamas and varsity jackets to funky patchwork logo jeans and a dog’s blanket.

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